Brand Identity Guide
The world's first personal taste intelligence platform. Everything you need to represent Bonapi correctly.
Brand Overview
"Your taste, understood." — This tagline captures the essence of Bonapi. We decode personal taste to eliminate decision fatigue.
Our Manifesto
"Your data works for you—not against you."
Brand Personality
AI-powered personalization, not star ratings.
No ads, no data selling—ever.
Always learning, always improving for you.
Sophisticated tech company aesthetic.
The Difference
- "4.5 stars, 127 reviews"
- "Most popular dish"
- "Trending now"
- "92% match for your taste"
- "You'll love this because you loved that Margherita"
- "Better than your benchmark"
Logos
Our visual identity is anchored by two key assets: the Primary Wordmark and the App Monogram. The accent dot signifies data, precision, and a digital touchpoint.
Primary Wordmark
Use for main branding, headers, and marketing materials. Always use the lowercase "bonapi" with the trailing coral dot.
App Monogram
Use for app icons, favicons, and social media avatars. Features the 'b' with the coral dot.
Usage Guidelines
Do
- Maintain minimum clear space (height of the 'b').
- Use the dark logo on light backgrounds.
- Use the light (Ghost White) logo on dark backgrounds.
- Minimum digital width: 80px.
Don't
- Do not stretch, distort, or rotate the logo.
- Do not add drop shadows or gradients.
- Do not change the colors outside the defined palette.
- Do not place on busy, low-contrast backgrounds.
Color Palette
The Ocean Breeze palette communicates "intelligent tech company" rather than typical food app aesthetics. This aligns with our premium positioning.
Why NOT typical food colors?
- We are a taste intelligence company, not a restaurant
- Premium tech brands use restrained palettes (Linear, Notion, Stripe)
- The coral accent provides warmth without "fast food" associations
Primary & Accent
Secondary & Utility
Typography
We use Inter as our primary typeface. It is highly legible and specifically designed for computer screens. JetBrains Mono is used for technical data display.
The quick brown fox jumps over the lazy dog.
Taste intelligence, served daily.
Discover what you'll love.
Bonapi decodes personal taste to eliminate decision fatigue at dining establishments through intelligent, personalized recommendations. This dish features slow-cooked lamb with aromatic herbs.
Analyzing taste profile... Match Score: 94% Voice & Tone
The Bonapi AI speaks like a knowledgeable, polite maître d'. It is clear, helpful, warm, and confident, but never robotic or overly casual.
| Context | Do This (Bonapi Voice) | Don't Do This |
|---|---|---|
| Success State | "Your preferences are saved." | "Awesome! We got it!" (Too casual) |
| Recommendation | "Based on your love for spicy flavors, we recommend the Arrabiata." | "You have to try this spicy pasta, it's fire." (Slang) |
| Error State | "We couldn't load the menu. Try again?" | "Oops! Something went wrong :(" (Unprofessional) |
| Empty State | "No orders yet. Scan a menu to start." | "It's lonely here!" (Negative framing) |